Conferences and seminars

The main stages of organizing conferences and business events

In order to foresee all the nuances of a future event, specialists act in several directions at once:

The optimal format of the event is selected: a round table, a seminar, a conference or a business meeting. The choice depends on the number of participants and the main theme of the upcoming event.
The venue for the event is selected. This can be the customer’s territory, a large or small business hall, another room where there is all the necessary media equipment and conditions for the participants to speak, demonstrate goods and discuss the terms of cooperation in confidentiality. The search for a suitable solution is carried out taking into account a number of factors:

  • the number of invited guests, each of whom must find a suitable place;
  • the area and quality of the arrangement of the premises, which should make a favorable impression and correspond to the direction of the event;
  • availability of projectors, sound and lighting equipment, the possibility of its connection and long-term operation;
  • a complete set of furniture – tables, chairs or armchairs, exhibition equipment, everything you need to demonstrate goods and conduct master classes;
  • high-quality heating and power supply;
  • location within the city limits or next to major highways, so that the search for the building does not take the arriving guests a lot of time;
  • availability of parking spaces for participants’ cars.

A detailed scenario is drawn up for each day of the event. An optimal program is selected, a list of speakers is formed, a list of handouts and demonstration materials is drawn up. All the outlined aspects are coordinated in detail with the customer in order to bring the conference or seminar exactly within the framework of its subject matter and set goals.
An informal part of the event is being developed to help guests get to know each other better, relax between periods of hard work and outline new forms of future cooperation. At this stage, specialists are organizing buffets and coffee breaks, master classes or exhibition expositions, and other additional meetings within the framework of a corporate event.

In the process of organizing conferences, the issue of coverage of the event in local, regional or large state media is considered separately. It must be solved in advance in order to have time to attract an additional target audience and increase its rating in the list of industry events. Support from print and electronic publications is provided at every stage of organizing seminars and conferences – from announcing and drawing up a plan to final days and summing up the results. In addition, the issue of video and photography is being resolved with subsequent placement in the publications of the selected information sponsors.

Detailed coverage of the event in print media and on the pages of visited web resources solves a number of issues:

  • advertises the services of the customer company and its products;
  • contributes to the enhancement of its business reputation;
  • allows you to go beyond the city or region to the state or international level;
  • promotes the exchange of best practices;
  • makes it easier to find business partners and potential customers.

By ordering services for organizing events for professionals, the customer company will be able to conduct the planned event exactly according to the chosen scenario at reasonable costs. All her wishes will be fulfilled, and the participants and guests will be received in accordance with the requirements of business etiquette and hospitality.

Leave a Reply